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Research papers

Russia: "Pyramid" on the kitchen table

This paper describes the use of ethnographic research as a first step towards needs-based segmentation in the diverse environment of Russia. The ethnographic study presented shows how a first step in the direction of building a unified motivational...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Ekaterina Vladimirova, Kyrill Petrin
Company: Nestlé
October 28, 2001
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Citation

Vladimirova and Petrin (2001a, October 28). Russia: "Pyramid" on the kitchen table. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/russia-pyramid-on-the-kitchen-table